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Free to use.
Pro for the AI.

Everything that doesn't call an AI model is free, forever — picking, brand kits, website import, sync, sharing. Pro unlocks the five AI features — on your own Claude or ChatGPT key, or a model you run yourself — plus pro tools like swatch export. Try Pro free for 3 days — no card needed.

Free forever
€0

Free

The whole app, minus the AI.

  • ✓ Loupe screen picker, HEX / RGB / HSL
  • ✓ Unlimited brand-kit collections
  • ✓ Website import — colors, logos, fonts, screenshot
  • ✓ Local 5-role palette generator
  • ✓ Contrast checking & font install detection
  • ✓ iCloud sync — files included
  • ✓ Export & import .pocketcvi files
Download Pocket CVI
Pro · monthly
€5 / month

Pro monthly

Cancel any time. 3-day free trial.

  • ✨ AI-written brand descriptions
  • ✨ Official brand-guide scouting
  • ◆ Design manuals — brand PDF; premium edition AI-typeset
  • ✨ Palettes from a written brief
  • ✨ AI color naming, incl. clipboard
  • ◆ Swatch export — Illustrator, Photoshop, PowerPoint, Keynote & code (CSS/JSON/Tailwind)
  • ✓ All future updates — minor & major
  • ✓ Everything in Free
Get Pro monthly
Pro · lifetime
€99 once

Pro lifetime

Cheaper than monthly after 20 months. 3-day free trial.

  • ✨ AI-written brand descriptions
  • ✨ Official brand-guide scouting
  • ◆ Design manuals — brand PDF; premium edition AI-typeset
  • ✨ Palettes from a written brief
  • ✨ AI color naming, incl. clipboard
  • ◆ Swatch export — Illustrator, Photoshop, PowerPoint, Keynote & code (CSS/JSON/Tailwind)
  • ✓ All future updates — minor & major
  • ✓ Everything in Free
Get Pro lifetime

Prices in EUR; EU VAT is added or included as the law requires. Every Pro license covers up to 5 Macs and is verified on your own Mac, so it keeps working offline. Pro unlocks the AI features in the app — the AI itself runs on your own Claude or ChatGPT key (billed by Anthropic or OpenAI, usually cents per request) or a model you self-host for free. No markup from us, ever.

What Pro unlocks

  • Brand descriptions — a website import comes back with proper CVI notes, written from the palette, typefaces, and the site's own words.
  • Official brand guides — Pocket CVI searches the web for the guidelines the brand itself published, downloads the PDFs, and links the most credible one at the top of the kit.
  • Design manuals — generate a multi-page A4 brand manual; the premium edition is AI-written and typeset in the brand's own fonts, the standard edition is instant and local.
  • Palettes from a brief — describe the brand in a sentence and get a named five-role scheme, instead of the local color-maths generator.
  • AI color naming — evocative, brand-aware names for unnamed colors, including automatically as your clipboard captures them.
  • Swatch export — send any palette to the apps you finish in: an Adobe .ase that loads into Illustrator, Photoshop & InDesign, a PowerPoint / Office theme, an Apple color list (.clr) for the macOS color picker — Keynote and Pages included, or a developer bundle (colors.css, colors.json and a Tailwind map) to drop straight into a codebase. Each export is a small .zip that also carries the kit's fonts and a one-page how-to — a complete brand handoff.

The five AI features run on your own AI back-end — Claude, ChatGPT, or a model you host — so your prompts and brand data go straight from your Mac, never through us. Swatch export is a local Pro tool: no key, no network, no per-request cost.

Questions

What's the difference between Free and Pro?

Free is the whole app minus the AI and the pro export tools: the loupe picker, unlimited brand kits, website import (colors, logos, fonts, and the screenshot), the local palette generator, contrast checking, fonts, documents, iCloud sync, and .pocketcvi sharing. Pro adds the five AI features — written brand descriptions, official brand-guide scouting, palettes from a written brief, AI color naming, and premium brand-typeset design manuals — plus design-manual generation itself and swatch export to Illustrator, Photoshop, InDesign, PowerPoint and Keynote.

Do I still need my own AI key with Pro?

Pro unlocks the AI features inside Pocket CVI; the AI itself runs on a back-end you bring. Use a Claude or ChatGPT API key — billed to your provider account, typically a few cents per request — or point Pocket CVI at your own local model (Ollama, LM Studio) and pay nothing per request. Either way we never proxy your data or add a markup, which is exactly why Pro can be this cheap.

Is the free version time-limited or crippled?

Neither. It's free forever, with no account, no watermark, and no collection limits. Everything that doesn't call an AI model is simply included.

Monthly or lifetime — which should I pick?

Both include every future update, minor and major — no paid upgrades, ever. Lifetime (€99) works out cheaper than monthly (€5) after about 20 months and never renews; monthly is the low-commitment way to try the AI features on a real project first.

Is there a free trial of Pro?

Yes — three days, no card required. Open Settings → License in the app, enter your email, and the AI features switch on. You'll still need an AI back-end to use them — a Claude or ChatGPT key, or your own local model. One trial per person.

Can I use Pro on more than one Mac?

Yes — one license covers up to five Macs. Each one activates itself the first time you enter the key. If you sell or retire a Mac, deactivate it in Settings → License on that machine and the slot is freed straight away.

Does Pro need an internet connection?

Only to activate. After that your license is verified on your own Mac, so Pro keeps working on a plane, behind a firewall, or if our server is down. Pocket CVI checks in about once a day, and a failed check never switches Pro off. (The AI features themselves do need the internet — they call Anthropic or OpenAI.)

I lost my license key — can I get it back?

Yes — go to the license page, enter the email you bought with, and we'll email your key. Or write to hello@pocketcvi.com.

Start free — upgrade if the AI earns it

Download Pocket CVI