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The official corporate visual identity for Pocket CVI — the name, the mark, the color system, the typography and the voice. This page is the living version; the PDF is the citable one.
The name is Pocket CVI — two words, CVI in capitals. CVI stands for corporate visual identity: the thing the app keeps in order. Pocket CVI is a product of Nullbase (Nullbase ApS, Denmark).
The app icon is the primary mark: a graphite squircle carrying a serif “Aa”, a four-point spark, and the spectrum bar — type, intelligence and color in one glyph. A round spectrum loupe on graphite is the website’s favicon. Use the supplied files, resize proportionally, keep clear space of a quarter of the mark’s width, and never recolor, redraw, restyle the wordmark, or use the mark to imply endorsement.
A near-black graphite base with the full spectrum running through it — seen in the icon, the favicon, and the thin spectrum bar across the website, the emails and the documents. Color is content in this brand; the interface around it stays quiet, and body text never sits in spectrum colors.
The eight stops always run in this order, left to right:
Accent is deliberately not a spectrum stop. It sits between Blue and Indigo and belongs to the interface — buttons, focus, interactive states — never to brand expression. The spectrum speaks for the brand; the accent merely points at what to press.
The system typeface (SF Pro / system-ui) everywhere: headlines semibold with tight tracking, sentence case always. Georgia italic accents a single word inside a headline — never whole sentences. SF Mono for color values, license keys and code.
The voice is plain and specific — name the feature and the result, skip superlatives. Honest about limits: say what a thing does and what it doesn’t. Privacy commitments are phrased once and repeated verbatim. “Made in Denmark for macOS” is the sign-off, not a slogan.
Editorial use of the name and assets to describe or review Pocket CVI is welcome — publication files live in the media kit. The name and mark may not brand third-party products or imply endorsement. For the record: the macOS code signature reads “Steenfeldt Holding ApS”; Nullbase is a registered trading name of that company.
Brand questions: hello@pocketcvi.com.
